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The truth about magazines

Submitted by dswingewood on March 1, 2010 – 6:04 amNo Comment

BY MARTINE BERENS

Paul Harpin (centre) and postgrad magazine students

A leading design director has given the thumbs up to magazines produced by postgraduate journalism students.

After casting a critical eye over their work Haymarket’s Paul Harpin told students “I have a feeling this is an Ivy class.”

Paul, who has worked on more than 160 titles in the UK and overseas was in Preston to give the group  an insight on images and design. 

During his talk he outlined 10 simple truths about the power of magazines including their  capacity to satisfy a mass of niche markets which even encompasses  “the strange male obsession for trains”.

“Magazines are brands, not just magazines, they are finding new outlets and are evolving,” he said.

Paul arrived at Haymarket 14 years ago and is working on 28 of the company’s portfolio of 100 titles  including award-winning publications Army Magazine  and Autocar.

He also gave  a vital tip on how designers can achieve an award winning look.  Read a wide range of titles and, for added inspiration, look at foreign magazines. He should know. Paul was once creative director of popular Singapore-based women’s magazine HerWorld.

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