Building a multi-platform brand the BBC way.
Very special guest Nick Brett, managing director of BBC Worldwide, Magazines, will be coming to Preston this Friday April 26 and from 12.30 to 2pm will be in Brook 009. He will be talking about Building a Multi-Platform Brand, sharing the benefit of years in newspapers and magazines, career tips and insights into the digital developments of the industry.
BBC Worldwide is the commercial subsidiary of the BBC and its magazines are now published by new venture Immediate Media which has more than 1 million subscribers with a global reach of 21 million. Its 60+ titles include Top Gear, Lonely Planet, BBC Good Food, Match of the Day, Radio Times and Dr Who Adventures. Its digital platforms include Golfmagic.com, Gardenersworld.com and YourWedding.co.uk and its branded agency includes Cineworld Cinemas, LEGO and USC.
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