Gaz7etta

So Bauer Media launched their pilot issue of the new men’s news and style weekly today, and I can’t help but notice a major difference from the original proposed magazine.

The title has changed from Project Rex, which I was never that keen on, to Gaz7etta.

Is this intended to echo Grazia’s name? Or is it a reference to the famous Italian La Gazetta Del Sport? I don’t know if that influenced Bauer but it won’t do the magazine any damage to be associated with a well respected sport’s newspaper.

I found Gaz7etta inside my favourite magazine Grazia and although I am not the target audience I thought I’d review it.

Review of Gaz7etta

The layout and style of the magazine certainly mirrors Grazia, for example the contents page has the iconic yellow of Grazia framing it and the cover stories have been highlighted in the same yellow, just like Grazia.

The stories are obviously male orientated, the cover story being about Mancini, the manager for Man City, but many of the news stories would appeal to both men and women, and they have a similar feel to Grazia’s ‘10 hot stories everyone’s talking about this week’, in the sense that your getting a quick recap of the news this week.

The features are also bang on trend with one of the best focusing on the popularity of the program Mad Men called ‘The Real Mad Men’, which looks at the Saatchi brothers and the impact they had on the advertising industry in the 80’s.

The fashion spreads are just as impressive, combining an upmarket style with masculine fashion without making the reader feel too ‘girly’. I feel confident that men would not feel embarrassed to talk about the slick fashion in Gaz7etta on the way to work together.

I genuinely enjoyed reader Gaz7etta and I think men in their 30’s will do to but just to prove my point I asked a male friend to have a look at the magazine.

Edward Lewis said: “I really like it, especially the humour used. Bits of it feel like a lad’s mag but it’s more upmarket than that.”

Mr Lewis also said that he especially liked the Style Jury page where men’s outfits are judged by both a male celebrity (this week Dermot O’Leary) and a female celebrity (this week Grace Dent).