There’s an appealing, rustic feeling to this cover that makes you think of cosy, homemade yet interesting food. I’ve only recently become aware of Vegetarian Times and the simple, effective selection of key contents displayed here (“fresh, healthy recipes”, “killer kebabs”, “best homemade veggie burger” etc) gives the impression of a satisfying, intriguing foodie read within.
It manages to be subtle, with its lack of brash fonts and unusual pale colour scheme, yet still inviting. The choice of title font, use of green and photographic centrepiece clearly promotes the vegetarian, environmentally-aware nature of the magazine without being preachy. The pleasantly charcoaled look of the sweetcorn and roast veg gives a ‘green’ impression whilst looking tasty.