The online store, Toast is not simply a catalogue and website that displays the products on sale. Unlike most sore websites, they simply offer a mean of purchasing the products on offer.
Toast takes the best of the online shopping experience, along with the tools used by by magazines. Not unlike magazines, Toast aims to sell the idea of a lifestyle and not simply a product.
The online store, Toast is not simply a catalogue and website that displays the products on sale. Unlike most sore websites, they simply offer a mean of purchasing the products on offer.
Toast takes the best of the online shopping experience, along with the tools used by by magazines. Not unlike magazines, Toast aims to sell the idea of a lifestyle and not simply a product.
The Toast website is a simply stunning marketing tool that incororate the best of digital journalism and online marketing tools.
By combining photoshoots that would not look out of place within the pages of a high end fashion magzines with insightful features and stories on the website, the content and the design of the site offers a new experience.
This website has a truly beautiful design with features and breathtaking fashion shoots designed in such as way that at first glance you would not be entirely wrong in mistaking them as the contents of the online platform of a succes fahion magazine.
Waht makes Toast unique its execution of its stories and fatures is that the classic design structure and nature of the catalogue itself allows the clothes to do much of the talking.
Unlike magazines the lifestyle is selling can be achived through the purchase of their clothes. Not tied in by advertising a commitments and advertising ideals they are free to explore with the design and the layout.
Unique and stunning is possibly the only way of describing this new digitla format, bringing a new insight to the idea of the customer magazine. It is neither a magazine or a catalogue, but the resuts of nothing short of what I feel to the deisign genius.
