Interview is an art, fashion, film and culture magazine. It is produced monthly and comes in an unusually large format, a bit like a glossy newspaper rather than a traditional magazine. They also have a FANTASTIC website with some unique features, such as an interactive calender where you can scroll over a date and find out what is going on.
The December 2010 cover (pictured left) features Rihanna against a backdrop of flowers. The colour of Rihanna’s hair stands out against the pastel flowers and the simple block of text positioned on her shoulder keeps the image free of excess clutter.
The use of bold colours combined with a larger format makes Interview incredibly powerful on the news-stands. It really grabs your attention and persuades you to pick it up and have a browse through the pages. Other magazines such as ID, Wonderland, Pop and Love all aim to have the same effect on the magazine shopper when they stand staring at the news stands. Instead of selling itself based on coverlines, like most monthly women’s magazines, Interview focuses on capturing the reader through the cover image.
Some other examples of Interview covers can be seen below: