Category Archives: Monetise it

ELLE to launch Australian edition

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Victoria Beckham on the cover of ELLE in 2009

It has been revealed that ELLE, the world’s most successful fashion monthly, will soon be launched in Australia. Hearst Magazines
International and its joint partner ACP Magazines will be releasing the Australian edition of ELLEin the autumn of 2012.

The new edition will add to the 43 already existing international editions of the magazine and will feature alongside the media partnerships other Australian editions of popular magazines, such as Cosmopolitan, Grazia, madison and Harper’s BAZAAR.

Phil Scott, managing director of ACP Magazines, said, “It’s a natural progression for us to partner with Hearst to launch ELLE in Australia. ELLE is a magazine brand that is right for our times—for readers and advertisers. It uniquely covers women’s fashion, beauty, health, lifestyle and entertainment from an inspirational and achievable perspective. Its mixed and balanced content is accessible from both a global and local perspective.

“In addition to the printed magazine, the ELLE brand will be launched across multiple platforms inclusive of events, website, applications and mobile.”

 

NME launches ‘Cool List’ 2011

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Azealia Banks

IPC Media has revealed that the NME Cool List 2011 has been announced. This special edition will launch nationally from Wednesday 23rd October, as the ultimate magazine guide to 50 of the coolest people in music.

The NME Cool List has been running for ten years and celebrates the coolest artists of the last 12 months. Past winners have included Jack White, Alex Turner, Beth Ditto and Pete Doherty and top of this year’s list is the 19-year-old New York Rapper, Azealia Banks.

The rapper has been singled out for her X-rated tune ‘212’ and the fact that she has a can-do attitude.

NME editor Krissi Murison says: “The NME Cool List has long been the most fiercely contested and talked about countdown of the year, and 2011 is proving no different with drummers usurping singers, brothers at war, and a whole new breed of rappers, frontmen and chanteuses set to knock the old guard off their perches. No wonder it’s the list every musician in the world is desperate to be on – even if they might insist otherwise…”

Top Industry Award For Joe Quinn

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Joe Quinn – Political Editor of Scottish PA

Joe Quinn, has picked up a top industry accolade.

The former Scottish political editor of the Press Association who retired last year after almost 35
years with PA, picked up a lifetime achievement honour in The Herald’s Scottish
Politician of the Year 2011 awards.

Speaking about his shorthand skills, which he became well known for, he said: “My shorthand skills
are greatly exaggerated. They used to be quite good, but that was in a more
forgiving era when people spoke more slowly”.

Uclan students note – that’s what shorthand can do for you.

US titles cause £19 million losses at Future Publishing

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Future Publishing

Future Publishing has reported a £19 million loss in revenue, citing its US titles as its major area of decline.

The publisher, which in only 2010 saw a £5.5 million rise in profits, says its UK titles have remained resilient.

They aim to move most US titles onto a digital model to avoid further losses from the decline in print income.

CONDÉ NAST BOOSTS DIGITAL SUBSCRIPTIONS

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Publishing powerhouse, Condé Nast, has seen a massive increase in both digital subscriptions and single copy purchases since they released their magazines on Apple’s Newsstand.

In the two weeks since the nine digital editions were launched, new subscription sales rose by 268%. Single copy sales were also up by 142%.

iPad apps boost subscriptions

“We couldn’t be happier,” said Monica Ray, Executive Vice President for Consumer Marketing at Condé Nast. “It’s clear that the focused attention and greater discoverability Newsstand provides our brands has been embraced by the consumer. While we recognize the spike in sales is in part fuelled by the attention the launch received, we are very optimistic that we will see a consistently higher level of growth going forward than we did prior to the app’s introduction.”

Figures correct as of October 25th 2011.

RubberDuck goes to print

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Picture from http://www.hotpod.co.uk/hotpod-news-and-events-2009.asp

In the digital age – we are used to seeing magazines embracing online platforms and expanding their brand but RubberDuck magazine is doing things a little differently.

RubberDuck was launched in 2008 as an interactive, online only magazine but in November it launched its first print edition.

In 2010 RubberDuck mmagazine won ‘Car Magazine of the Year Award’ and is the first and only publication which allows Deaf readers to enjoy the multi-platform content delivered in their own language.

The online edition is a great example of multi-platform journalism which readers can get really involved with.

The quarterly car and lifestyle magazine is £6.99 per issue.

 

 

 

 

Digital advertising revenue outsells print revenue for US publisher

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Prominent US magazine publisher, Atlantic Media, has reported that its digital advertising revenue has outstripped its print advertising revenue.

In October its ad revenue split was 51% digital compared with 49% print and it is believed by publishing industry experts to be the first occurrence achieved by such a well-known publisher.

Atlantic’s publisher, Jay Lauf, said: “When I started in 2008, digital was 9% of our total ad revenue… everybody in the business is always talking about trading print dimes for digital dollars. Well, for the first time we’re actually beating print.”

The Atlantic, which expects to make about $18.6 million from advertising this year, or slightly more than half of its total revenue, said the growth in its online share of business was not because of a decline in the share of print revenue. It sold more ads in the October issue of the magazine than it had in any other issue since David Bradley bought it from Mortimer B. Zuckerman in 1999, Mr. Lauf said.

The company, which takes its name from its monthly flagship title, The Atlantic, has seen website traffic grow to 5.4m monthly visitors.

Onswipe launches

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New York company Onswipe offers to turn ordinary websites into tablet friendly publications. It’s a bells and whistles version of the PadPressed plugin that was launched a year ago. They claim their system makes it “insanely easy” for publishers to give readers a beautiful experience without building a specific app. Might have a go myself with this blog.

Magcloud: printing for the smallest publication

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I’ve fallen in love with the ideas behind Magcloud, a web-based, print-on-demand service owned by Hewlett Packard. Anyone can upload a magazine which can be viewed on their site at www.magcloud.com. It can then be ordered as a print copy through the site. The publisher can decide whether readers should just pay the base price to HP or add a profit margin which HP will forward to them.

The cost is $0.20 per page, so a 24 page magazine works out at $4.80, or £3.05. A discount’s available for bulk purchases of more than 20 copies, bringing the cost of the same magazine down to £2.29.

This variable cost printing means there’s no need to worry about breaking even. I’m planning to use it to create a small print-run of a great looking primary school magazine. I can order 20 copies, then take orders from parents for exactly the number wanted. If they want extra copies later, then can just order them online, and I can still take a profit if I want. No waste, no fuss.