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Tag Archives: brand extension
RubberDuck goes to print
Picture from http://www.hotpod.co.uk/hotpod-news-and-events-2009.asp In the digital age – we are used to seeing magazines embracing online platforms and expanding their brand but RubberDuck magazine is doing things a little differently. RubberDuck was launched in 2008 as an interactive, online only magazine … Continue reading
Posted in Design we love, Monetise it, News
Tagged brand extension, Francesca Dent, future, magazine, Magazine journalism, Magazines at UCLan, monetise, RubberDuck, UCLAN
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Classic Rock’s Heavy Metal Cookbook
Yes, really. The free Cheap Trick album and pull-out rock merchandise/fashion catalogue didn’t seem especially surprising when I picked up my copy of this month’s Classic Rock magazine today. The ‘Heavy Metal Cookbook Calendar 2011′, however, was a little less … Continue reading
Posted in Design we love, Uncategorized
Tagged brand extension, Classic Rock, pull-out
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Monocle’s ‘winter newspaper’
A 72-page colour “newspaper” will be launched on December 16th by the lifestyle and global business magazine, Monocle, to coincide with the festive season, Media Week revealed. This follows the success of the magazine’s first “summer paper” – ‘Monocle Mediterraneo’ - published in … Continue reading
Posted in Monetise it, News
Tagged brand extension, monocle, Monocle Alpino, winter special
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Cosmopolitan joins forces with Ann Summers
‘Light My Fire’, ‘Pop My Cork’ and ‘Dare To Bare’ – all are names of some of the risqué products (a massage candle, champagne-flavoured lick-able lube and erotic game respectively) due to be launched by a new joint project between … Continue reading
